UK Based agency CODA to enter strategic partnership with Felkrem.
LONDON, UK – CODA Independent Sports, a member of an elite management group that operates across sport, music, and film, has signed a strategic partnership with North American based agency Felkrem, combining their recruiting efforts across the pond in order to increase each agency’s reach and that of their athletes.
Founded in 2016 by Barney and Paul Crockford, CODA has become one of the fastest growing talent representation agencies in the UK, with FA Licensed Intermediaries, Football Consultants and Social Media and Branding experts who have years of experience within the football and talent industry. Together, they represent the likes of US international Geoff Cameron, England’s Hannah Hampton and Nigerian international Kelechi Nawakali.
“For the past year, we have had many conversations with Felkrem in order to establish a bridge between our two continents, share player movements, scouting opportunities and most importantly, provide depth in both markets,” said Barney Crockford. “Our goal is to help Felkrem move their players in Europe and consequently move our players into the rapidly growing US soccer market.”
The strategic partnership will align their recruitment and scouting efforts in academy and women’s and men’s football in the United Kingdom, United States, Mexico and Canada.
Felkrem was founded in 2019 by Francisco “Cisco” Terreros, a FIFA registered agent with former experience in MLS’ front offices with teams such as Real Salt Lake and Columbus Crew, and retired Major League Soccer defender and now attorney, Daniel Woolard. With a focus in the North, Central and South American markets as a strategic growth point, Felkrem has signed both male and female athletes from over 12 countries, with athletes playing in almost every continent.
“This partnership with CODA is one that we have been dreaming up for a while now, which, together, will allow us to have a competitive advantage when working with top athletes,” said Daniel Woolard, Co-founder of Felkrem. “The vision of this partnership is to grow to one of the strongest agency-duos worldwide.”
CODA and Felkrem will begin working together on their 2022 strategy, which will include an aggressive scouting campaign to identify the best football players around the globe.