HIGH Fitness Hires Felkrem As Marketing Agency Of Record
SALT LAKE CITY, UTAH (October 6, 2021) – Popular multinational fitness brand HIGH Fitness has hired Felkrem as their agency of record. The move was made as the company has grown its wildly popular, modern aerobics format in just a few years from a single class in a community center into a fitness phenomenon and an industry success story.
Established in Calgary, Canada in 2014 by Amber Zenith and Emily Nelson, HIGH Fitness was created when they discovered a void in the local market – the fun classes weren’t challenging, and the challenging classes weren’t fun. So, the busy moms and best friends took on the task of developing a highly engaging, heart-pounding, and fun aerobics class that focused on interval training. The key was in choreographing simple movements to popular music – and it was a hit. In less than a decade they’ve certified over 3,500 instructors across the United States and Canada, created a popular online format, and now have their sites on becoming the number one fitness class in the world.
“We have been working with our internal marketing team to ensure we continue to grow our brand, while helping our instructors grow their class participation; now it’s time to take things to the next level,” said Amber Zenith, Co-owner of HIGH Fitness. “We need the help of a well-versed marketing agency to reach these new heights and we’re confident that Felkrem is the agency to get us there.”
HIGH Fitness has a strong instructor model, teaching women and men from all walks of life the choreography, formulas and skills to teach classes in their respective markets. HIGH instructors work independently, earning money by teaching whenever and wherever they wish, all while inspiring people in their communities to get moving and have a blast.
“We have been watching HIGH Fitness very closely for a while because we knew they were poised to grow big,” says Cisco Terreros, Co-founder of Felkrem. “Aside from being excited about how fun this account will be for our team, we are confident that the combination of their high energy brand mixed with our experience will make HIGH Fitness the next international fitness phenomenon.”
Felkrem will work as HIGH Fitness agency of record, ideating, creating and executing marketing ideas, supporting their marketing and PR departments, while helping the brand reach their KPIs.
About Felkrem: Felkrem is a full service talent management and sports marketing consulting agency, assisting brands, properties and athletes as they pivot toward success. FOR MEDIA INQUIRIES CONTACT: Andrej Zarkovic – firstname.lastname@example.org – www.felkrem.com
About HIGH Fitness: Yes, exercise can be this fun. HIGH Fitness brought aerobics back in a hip and unique way and participants are loving this group fitness revival. HIGH took old school aerobics and transformed it into a modern, heart pounding, fun, and effective workout. Cardio and toning meet leg warmers with a side of air guitar. FOR MEDIA INQUIRIES CONTACT: Jason Krell – PR@highfitness.com – www.highfitness.com