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NASCAR Driver Daniel Suárez hires sports marketing agency Felkrem.

NASCAR Driver Daniel Suárez hires sports marketing agency Felkrem.

CHARLOTTE, NORTH CAROLINA – Stock car racing driver Daniel Suárez, who competes in the NASCAR Cup Series, has hired North American based talent representation and sports marketing agency Felkrem as his marketing agency. Felkrem will oversee the procurement and negotiations of domestic and international sponsorship opportunities for Suárez as his brand continues to expand.


“With the momentum of our new team, Trackhouse, having Pitbull as a new owner, and our continuous growth on the track, we needed an agency with a reach that matches our trajectory,” said Daniel Suárez. “Felkrem is the perfect fit for our needs because in addition to their connections to the sponsorship world in North America, they have deep knowledge of and connections with the LatinX community and key players in the US and Mexico.”


Felkrem was founded in 2019 by Francisco “Cisco” Terreros, a sports marketing professional with former experience in the three pillars of sports marketing (agency, property and brands), and retired Major League Soccer player and now attorney, Daniel Woolard. The agency represents professional athletes throughout the world, with a heavy focus on athlete personal brand development, sponsorship acquisition and sports marketing consulting.


“Daniel’s hispanic heritage and  background as a Mexican driver is so unique in a sport like NASCAR, and is one of the main reasons we are so excited to work with him,” said Cisco Terreros, Co-Founder of Felkrem. “According to a Nielsen study, the LatinX community controls $1.5 trillion in buying power, and with Daniel’s organic ability to reach that community as well as the racing world, we’re excited to align him with brands who are ready to connect those markets.”


Felkrem will dedicate a bilingual and bicultural team within their sports business development department to Daniel Suárez’s account.


About Felkrem: Felkrem is a full service talent management and sports marketing consulting agency, assisting brands, properties and athletes as they pivot toward success. FOR MEDIA INQUIRIES CONTACT: Andrej Zarkovic  – andrej@felkrem.com www.felkrem.com