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(Nerd talk): In physics, Felkrem (Ful-crum) is the support point on which a lever pivots, making it something that plays a central role in the pivotal movement of that lever.
We believe that we at Felkrem, are that point of support for all of our clients who are pivoting forward in their careers. From a startup or academy player getting their first pro contract to a veteran who is on the brink of becoming a franchise player.
Just like an object needs a stable and supporting Felkrem, so do brands and athletes who are on the path to greatness.