Thanks to over 20 years of proven experience in the sports marketing world, we understand how brands, properties and athletes can affectively utilize sports and entertainment to reach tell their stories, generate revenue and connect with fans in a very passionate way.
Case Studies
Below are a few examples of our work, our creativity and how our deep industry knowledge has helped various brands use sports to their advantage as they pivot forward towards success:
Client: Lifeline of Ohio
Pass It On Campaign
Knowing that sports is a strong passion point for many of their underserve demographics (Hispanics, Blacks and LGBTQ+ communities), Lifeline tasked us with the challenge of researching, ideating and executing a comprehensive campaign that would help them increase the donor registrations in the reason.
Campaign Strategy & Content Creation
Client: Western Union Mobile App
Javi Aquino Is Fast Campaign
Western Union launched its new app, where customers can send money to their loved ones super fast. So fast and simple that Mexican International Javi Aquino can do it in the middle of training. The client hired us to assist in the negotiations and consulting with the talent.
Digital & Multicultural Marketing
Client: Coors Light
Cerveza Oficial de FMF
In hopes of reaching the Hispanic community in the USA, Coors Light through their creative agency, tasked us in identifying and negotiating sponsorship opportunities with influential athletes in that segment. Tito Villa became the official spokesperson for Coors Light in the Latin community.
Sponsorship Consultation
Client: SCORE
New SCORE Branding
Started by former US Soccer legends, SCORE was established with the goal to increase the representation of Black men and women in soccer work force and create equitable access for all people regardless of color, ethnicity, religion, and sexual orientation. SCORE retained Felkrem to develop and ideate their brand look, web development and overall messaging
Brand Development
Client: PurInstinct
Sports Rebrand
PurInstinct is a new sport that combines basketball, soccer and volleyball and it has taken North America by storm. In hopes of reaching a new demographic while attracting investors and sponsors, PurInstinct hired Felkrem to do a whole rebrand make over, from conceptualizing a new identify to all digital components and PR initiatives.
Digital & Branding
Client: melin
Female Marketing melin
melin, a headwear brand had been growing exponentially thanks to their amazing marketing, unique and comfortable product lines and athlete endorsements. However, melin was missing a big demographic… the female hat wearer! The brand tasked us to do an in-depth market research to successfully launch a female-specific line and sign a few influencers, including Felkrem’s client Devon Kerr.
Marketing Consulting
Let’s chat!
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